I Lovey NYC

Designer Brad Ascalon worked with furniture maker Kevin Burns to turn this reclaimed cyprus wood into a table which represents New Yorkers' love for the city. (Image: Reclaim NYC)

While Springsteen, Bon Jovi, McCartney and dozens more musicians in December to raise money for the victims of hurricane Sandy, another group of artists was silently putting together one of the most-original post-Sandy fundraising campaigns called Reclaim NYC.

The idea was born during a run in the park by a New York City design writer and editor.

"I started to see all the broken trees and I thought maybe someone could do something with them," recalls.

The original idea behind was to give new life to storm debris. They hoped the designers would use objects like fallen trees and storm-damaged building materials to create the pieces.

Gorsche took her idea to friend and colleague , editor-in-chief of Designer Pages Media.

"We were all at a loss and didn't know what to do," Lin explains, so when Gorsche called, she thought it was a great idea and offered to help.

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The women used their industry connections to gather designers. , who owns a design studio in NYC, signed on to take a lead role along with Gorsche and Lin.

"A lot of designers wanted to help and we didn't know how to go about doing it," Ascalon explains. "There wasn't much I could do besides donate money and products, but I thought this was a great idea."

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The team spent the next six weeks planning a silent auction, where the proceeds would go towards hurricane relief.

"We got such a great response," Ascalon says.

Reclaim NYC has made about $15,000 for Hurricane Sandy relief so far. Several items are still up for sale. Find out how to you can purchase one of the pieces of art at or at the organization's .