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Viral 'Trashtag' Challenge Is Sweeping the World
Viral 'Trashtag' Challenge Is Sweeping the World
Jan 17, 2024 3:44 PM

At a Glance

The challenge is to clean up a part of your community and share before and after photos.A March 5 Facebook post about the challenge has been shared more than 320,000 times.

A online effort to clean up the world — the #TrashTag Challenge — has resurged more than four years after getting its start.

Social media has been flooded this past week with photos of people taking the challenge, which involves finding a place filled with litter, cleaning it up and posting before and after photos.

A company that makes outdoor gear, UCO, gave the hashtag a big boost in 2015 when it started the #TrashTag Project with .

A Facebook post by Byron Roman last Tuesday appears to have given the challenge new life.

"I copied the photo and translated the post from Spanish to English to post on my personal Facebook page," Roman told weather.com. "I was just looking to add a positive message. The message resonated with many around the world, so I guess I inspired more than just my social media friends."

The post has been shared more than 320,000 times on Facebook and has been copied on Twitter, Instagram and Reddit. Roman added a #basurachallenge hashtag to his post. Basura is the Spanish word for trash.

Jonathan de Jesus and Luis Enrique cleaned up a field in San Marcos, Ocotepeque, Honduras, and shared their work on their Facebook pages. "It's our home," de Jesus told weather.com.

Jonathan De Jesus of San Marcos, Ocotepeque, Honduras, shared these photos of his #basurachallenge, or #trashtag challenge, on March 11, 2019.

(Jonathan De Jesus/Facebook)

Robbie McNeil and his son Malcolm McNeil took the #TrashTag Challenge along a stretch of the Potomac River south of Washington D.C.

(Rob McNeil/Twitter)

The challenge has circled the globe, with posts being shared from the United States, Great Britain, India, Nepal, Honduras and Russia.

As word of the challenge spreads, even more people are sharing their cleanup efforts on Twitter, Instagram and Reddit.

It sure beats slinging a slice of American cheese onto your baby's face.

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