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15 Valentine's Day traditions from around the world
15 Valentine's Day traditions from around the world
Feb 12, 2025 4:45 PM

  Every year on Feb. 14, Americans celebrate Valentine's Day. The February holiday is set aside to let that special someone know how much they're cared about through gifts, flowers, greeting cards, or a dinner out.

  But what about other countries around the world? Have you ever wondered if they celebrate Valentine's Day and, if so, what their Valentine's Day traditions are? You might be surprised to learn that many other places around the globe mark the occasion, but not all of them in exactly the same way. Nor do all countries recognize Valentine's Day on Feb. 14.

  For instance, Brazil celebrates lovers in June instead of February. And Finland? Well, the Fins recognize friendship on Valentine's Day rather than romance.

  To find out more, TODAY.com looked at various Valentine's Day customs in places like Italy, Germany, England and, of course, France, since it's home to The City of Love, among other countries.

  Read on to learn more about the rituals and romantic gestures that people in those countries practice. Not only do the following celebrations honor love, friendship and family, but they serve as unique ways to mark the occasion.

  Brazil

  Brazilians celebrate Dia dos Namorados, or Lovers Day, on June 12. Odd Andersen/AFP / Getty ImagesRather than celebrate Valentine's Day on Feb. 14, Brazilians recognize Dia dos Namorados. The name loosely translates into Lover's Day or Couple's Day, and it celebrated on June 12, which is the eve of the Feast of St. Anthony, the patron saint of marriage.

  Dia dos Namorados is also commemorated in June because February conflicts with Brazil's epic Carnival, which is observed that same month. Similar to how Americans commemorate Valentine's Day, Brazilians mark Lover's Day by going out to dinner, exchanging gifts or having a date night with their sweetheart.

  Finland

  Instead of celebrating a traditional Valentine's Day, in which significant others are honored with gifts, greeting cards and romantic gestures, Finland, instead celebrates Ystävänpäivä (pronounced YOUS-ta-van-PIE-vah).

  Ystävänpäivä, loosely translates to “Friendship Day,” and that is exactly what's commemorated each year on Feb. 14. Rather than showy displays of love and affection on Valentine's Day, Fins offer their pals and loved ones small presents and mementos to let them know how much they're valued.

  Spain

  Not so different from the U.S., people in Spain honor San Valentín, or Saint Valentine, on Feb. 14 and celebrate the holiday much like Americans, with gifts, romantic dinners and other sweet traditions.

  For some, the real holiday for celebrating love comes on Oct. 9 when some Spaniards, particularly Valencians, commemorate a different saint: Saint Dionysus, who's considered by many to be the patron saint of love. In honor of Oct. 9, certain regions of Spain host parades, festivals and other celebrations. It's also customary for men to give their sweethearts silk scarves or handkerchiefs with marzipan in a tradition known as Mocaorà.

  Czech Republic

  Valentine’s Day has gotten more popular over the years in the Czech Republic, although it’s celebrated as “The Day of Love” on May 1 instead of Feb. 14. It’s become a tradition for couples to visit the statue of Czech poet Karel Hynek Macha, situated near a cherry tree grove. As if this celebration of poetry weren’t romantic enough, the lovers kiss under the boughs of the cherry trees for good luck.

  Denmark

  Couples are not the only ones who partake in Valentine’s Day festivities in Denmark and Norway. Friends and family swap “lover’s cards,” which range in sentiment from touching to hilarious. Some might even send an anonymous joke letter — the signature is written only using dots — called a “gaekkebrev.” The letter features intricate paper cut-outs and a short poem or message.

  If recipient of the gaekkebrev — which translates to “snowdrop letter” — guesses the identity of the sender, they are owed an egg at Easter. It works in reverse, too: If the guess incorrectly, they must give the sender an Easter egg.

  England

  There’s a variety of ways to celebrate Valentine’s Day in England, but one of the more popular ways is to be regaled by the sweet sound of children singing. In turn, little crooners get candy, fruit or money. Some might even trade Valentine buns — also known as “plum shuttles” — baked with raisins, plums or caraway seeds to commemorate a bountiful harvest.

  France

  France, especially Paris, has long been considered one of the most romantic destinations on the planet, regardless of what day of the year it happens to be. But when Feb. 14 rolls around, lovers trade letters or cards and give gifts, much like they do in the U.S.

  Germany

  If you’ve had enough of heart-shaped trinkets on Valentine’s Day, get inspired by German couples who exchange pig-shaped gifts instead. Apparently, the pig is the symbol of both love and lust, so it’s not uncommon to give and receive pig statues, stuffed animals and more. Flowers and chocolates are also shared, as well as ginger cookies featuring loving phrases in icing.

  Mexico

  You don’t have to be in a romantic relationship to revel in the love fest that is Valentine’s Day in Mexico. That’s because Feb. 14 is “El Día del Amor y Amistad,” which translates to the “Day of Love and Friendship,” where everyone regardless of their relationship status can celebrate with flowers, cards, stuffed animals and more.

  Philippines

  No pressure if you’re dating someone in the Philippines and Valentine’s Day rolls around. The government actually hosts a huge marriage ceremony en masse so hundreds of lovebirds can tie the knot.

  Couples kiss as they take part in a mass wedding ceremony a day before Valentines Day.Ezra Acayan / Getty Images

  Japan

  Chocolate is the way to celebrate Valentine’s Day in Japan. If someone’s really into you, you’ll get “honmei choco” (true love chocolate). But if you’re a friend or relative, you’ll enjoy “giri choco” (obligatory chocolate) instead. Honestly, it sounds like a sweet deal either way.

  South Africa

  You won’t find many secret admirers on Valentine’s Day in South Africa, which is actually celebrated on Feb. 15 in honor of the Roman festival Lupercalia. That’s because some women will literally wear their heart on their sleeves — or rather, they’ll write the name of the object of their affection on a slip of paper and pin it to their sleeve. Not feeling that bold? You could simply shower someone with flowers or small gifts instead.

  South Korea

  Flowers and gifts are abundant here, but so is chocolate — at least for the men. For Valentine’s Day, women gift their men with chocolate; the men respond in kind a month later on White Day. But singles are also given their day on April 14. This is known as Black Day, when uncoupled folks brood over (or celebrate?) their single status with a bowl of “jajangmyeon,” noodles in a black bean sauce.

  Singles eat jajangmyeon on Black Day, which is celebrated on April 14.whitewish / Getty Images/iStockphoto

  Taiwan

  To say that the Taiwanese like flowers as a token of love is an understatement. Men will give huge bouquets to their loves on Feb. 14 and later again on July 7. If you’re in Taiwan and receive a bouquet with exactly 108 roses, someone is asking you to marry them!

  Italy

  Italians celebrate “La Festa Degli Innamorati” in commemoration of Juno, the Goddess of Women and Marriage. Old-school tradition has it that the first man a single woman sees on Feb. 14 will become her husband (or at least look like him). It’s common to gift romantic partners with those well-loved Perugina Baci chocolates — delectable chocolate candies with a hazelnut or sweet cherry center covered by wrappers featuring poetic sentiments.

  In Verona, where the star-crossed lovers Romeo and Juliet lived, Valentine’s Day stretches into four days of festivities marked by free concerts in the Piazza dei Signori and heart lanterns lighting up the town. Inspired lovers can share their sentiments in a love-letter writing contest, while foodies can indulge in one of the many dinner specials being offered by local restaurants.

  Celebrate V-Day with a few laughs!

  Valentines Day jokes thatll leave you in stitches

  Valentines Day puns youre going to love a latte

  Valentines Day jokes for kids

  Barbara Bellesi ZitoBarbara Bellesi Zito is a freelance writer based in New York City. She covers home & lifestyle topics for a variety of digital publications. Her debut novel is due out later this year and she’s at work on her second.

 

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